Instagram is the one among the top social media network that persist more than 300 million active users and an approximate number of 60 million users who post their pictures and videos on Instagram in a second. Social media platform such as Instagram offer opportunities to reach out to the existing and new audiences, and engage themselves in your activities in new ways. The speed of growth that social media platforms has undergone is extraordinary. These new media developments are not only relevant for the developed world. Social media are extensive and growing faster in developing countries than in the developed world.
Social media succeed globally by going local, and this is what makes these platforms attractive for development specialists looking to engage with local communities all around the world. For all of us working on financial inclusion, social media are no longer just part of a formal communications strategy, but increasingly part of how we engage with the world. Within a very short period of time we will look back on the social media numbers cited here as a quaint reminiscence of a time where social media was an add-on, rather than an integral part of everyday life for everyone, everywhere.
- Influential Image:
Instagram is very influential and beneficial in various aspects. People from several fields have chosen this platform to spread their message to a mass of users and to covering all the parts of the world, and represent your impactful image to them. Several users who promote health program have attempted to make people healthy and they have attained positive results with massive number of users following them and their golden rules to stay healthy. Also several users who have promoted their small scale business where they have dress material, jewelries and lot other accessories to offer to their customers at reasonable prices and similar to these there are several other users who are endorsing their products to the users and the one who strikes for the particular interest can accordingly purchase them. Here you can also stay connected with your favorite celebrities, artists, cricketers, athletes and so on depending on your own interest. The more your surf the more you like Instagram.
- Filters that enhance pictures:
Here you get variety if filters that enhance your picture beautifully and exclusively that people who view them will surely end up liking them. A normal picture would not be able to attract the users which a filtered and edited picture would do. An attractive and interesting picture is always liked by the user.
- Industrial and business approach:
Any companies that want to be successful on Instagram provide relevant and adequate goods which helps in growth of your business. There are several fashion retailers, artists, jewelers and beauty salons who promote their work on this platform and all of them usually get great response from the users who have their particular interest and they come back to your site and often follow you so that they can get some of the pretty good products your page have for them. Now for various businesses and industries, Instagram has become an absolute and essential part of their marketing and promotion of their product.
Companies have used Instagram to communicate with their existing customers and the new users on many levels. Clever marketing strategies use Instagram to present exclusive content. Meaning, several companies have started sharing ‘behind the scene’, some footage that replicate the user’s review and claim it to be entirely exclusive to Instagram users. So they think they’re getting all the inside scoop – it’s brilliant way for the users to know about the brand and this way they can get more engaged in your activities and likely to buy your products/services. Also they provide discount offers that attracts huge number of users and the results are for sure positive with increase in the sell.
- Rise of the Selfie
Instagram has made the selfie phenomena the most common picture perspective worldwide. A photographer who had taken a picture of himself became too famous that now there 80 million selfies that are posted by the users all across the world and have got famous and popular. Instagram has changed the way the perspective of a photography and has taken to it a another level.